A business proposal on direct marketing in social media Essay

This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for the most relevant tactics for gauging success and launching business objectives. Being able to measure success is important for any direct marketing work, and that is why it is significant not to disregard this vital step. With the correct trappings, marketers can produce viral social media operations that can be track, restrained, and improved to maximize access and return on investment (Ellsworth & Ellsworth, 1994, p. 386). This research paper targets to establish how effective is managing direct marketing in social Medias. (b) Scope of the study             Social media is a treasured new instrument in a direct marketer’s toolbox, nevertheless it desires to be improved and utilised properly to undertake the tasks. Creating it informal for clients to share newsletter or Web site content over social grids is just the start. Direct marketers ought to improve viral programs that completely exploit the system’s true capability. Finally, one needs to identify ways to measure their success, which will allow persons to fine-tune their exertions going onward. Leveraging social media as a direct system also allows fundamental tenure, which is crucial to capitalize on triumph across all sections. Eradicating many owners not only rationalizes the practice, but also accelerates having one unified approach that can house the business goals of multiple departments, such as public relations, customer service, and sales. Clumsy management by numerous sections can lead to varied communications that hinder the company’s ability to attract followers, fans, or other influencers. Social media marketers comprehend the value in directing targeted messages and gauging their success, which is why it is not astonishing that many companies are leveraging their email marketing departments to board on social media creativities. 2.0 How to conduct the study (a) Methodology: Research Philosophy, Approach, Strategy and Methods               There are various approaches of obtaining information while conducting research. These methods of obtaining information refer to as research methods. Research methods include personal interviews, literature searches, focus groups, and email surveys, telephone surveys, talking with people and mail surveys. Literature search entails going through already sourced materials to obtain information. Materials that are readily available with information are such as newspapers, magazines, relevant trade publications, company literature, online materials and any other relevant and already published materials. This method of conducting research is one of the cheapest methods for conducting research. Online data is a quick research process that lies under this category of information research methods. It is very fast in obtaining information. Talking with people is another good method of gathering information for a project. It is most relevant at initial stages of conduct ing research for a project. It is mostly preferred when looking for the information that is not publicly available (Cohen& Morrison, 2003, p. 179). To obtain adequate information on the effectiveness of directing marketing in social media chose to use various methods for sourcing the information, each strategy of obtaining the information is analysed below and its effectiveness and efficiency on information deliver. The information to be research will be too new again to be got in literature resources, therefore, preferring to look for it from real persons. For example, talking with people will be through seminars, association meetings, customers, suppliers, and all other types of business conversations. A focus group is concerned with a study to explore people’s attitudes and ideas. It will be used to obtain information about something new in the market and effectiveness of social media in promoting its awareness. Group focus method obtains the information from a selected group of the people called the sample. The information acquired could be based on the process of selecting a sample. The most preferred method for sample selection is a random selection; this is preferred because, all the characters stand an equal chance to be select. Email and internet analyses are comparatively original and few is available about the outcome of sampling bias on internet surveys. While it is noticeable that internet survey most regards effective and quickest way of dispensing a study, the demographic outline of the internet handler will not represent the general population, although this is changing. Before doing an email or internet study, One shall carefully consider the effect that this bias might have on the results. Social media include such as Facebook, twitter, eBay amongst many others. They are friendly in nature and this reduces the may processes of formalities needed. In social media, personal conduct with a client is ensured; a person can communicate directly to the client and hence reach him or her in a better way to explain him or her about his products. Personal interviews are a technique to get detailed and all-inclusive information. They engage one person interviewing another person for person or comprehensive information. Personal interviews are very costly because of the person-to-person nature of the interview. Normally, as an interviewer, I will ask questions from a documented questionnaire and list the answers word-perfect. Occasionally, a questionnaire is merely a list of topics that the study wants to confer with a business professional. Personal interviews because of their expense are on mostly used only when subjects are not probable to react to other survey techniques. This will allow the researcher to get information about the effectiveness of direct marketing from individuals that I would not have got through any other research method. Telephone surveys are the fastest method of collecting information from a comparatively bulky sample. As an assessor, I will track an organized writing that is fundamentally identical to a written questionnaire. However, different from a mail survey, a telephone survey would permit the chance for sure judgement searching. Telephone surveys usually last fewer than ten minutes. Typical charges are between four and six thousand dollars and they can be accomplished in two to four weeks. Mail surveys are a cost current way of collecting information. They are best for big sample amounts, or when the sample is sourced from a wide geographical area. They charge a little less than telephone interviews, but they take over double as long to complete normally, eight to twelve weeks. Since there is no interviewer, there is no likelihood of interviewer prejudice. The foremost shortcoming is the incapability to review respondents for more complete information. In conducting research on social media marketing, one needs to outline the target group well. The target group shall be outlined clearly, because the mode of advertising will be a framed in a way to suit it. By conducting good research, information that is the most basic for a set form of marketing will be acquired. It is good to note that even time and the way of marketing selected dictates the target group of managing the marketing. Social media marketing offers a wide geographical advertisement. Social Medias is the most necessary forums where a person can meet a very large number of people from different ethnic groups. It is very easy to capture the target group within a very short as opposed to all other channels of advertisement. 3.0 Why is there need to study this topic 3.1 Contribution to the field            While some companies perceive social Medias as mere channels for building knowledge on products, there is evidence that direct marketers are competing to possess huge demand generation potential. The assessment outlines the â€Å"land grab† that is going on in organizations over regulation of social media; with 29 per cent of respondents say social media is being shared by many departments. However, possession by direct marketing acquires the top with 36 per cent of respondents. As the setting of reference, solitary 9 percent of respondents suggest public relations sectors own that social media. That social media is a workable and influential direct channel is vibrant. Nevertheless, the review also exposes social media’s strong linking with email promoting. In fact, 66% of salespersons plan to assimilate the two channels in 2009. This move wholly makes logic: Email is a vital part of social media, as it is relied upon to keep members knowledgeable abo ut the up-to-date news and informs. Additionally, assimilating the two networks permits marketers to get a more opinions of the customer, which is necessary for conveying effective and relevant communications (Bird, 2000, p.126). Direct mail is a posted mail that publicizes one’s business and its goods and services. There are many different categories of direct mail. For example catalogues, postcards, envelope mailers. Direct mail operations are typically, sent to all delivery customers in a zone or to entirely customers on a marketing list. Telemarketing entails contacting viable customers through the phone to sell products or services. Telemarketing is skilful of generating new customer prospects in huge bulks. Nevertheless, a fruitful campaign involves scheduling and using correct and well-researched customer data to match customer profiles to product profiles. Email marketing is a cost-effective, simple, and measurable method of reaching consumers. It can include e-newsletters and promotional emails to create new leads or deals for existing clients, or ads that can perform in other business’s emails. 3.2 The significance of the study             The study is important, as it would study social media as a forum for conducting direct marketing. Through the study also one gets to know several contributions of different methods in giving information about social media. By researching on direct marketing and social media, one gets to appreciate its effort in increasing the knowledge of different products of a business. The study will allow marketers in choosing the most appropriate method of product promotion in the future. Social media can be used successfully as a marketing tool for business as it gives someone a chance to interact directly with his/her customers and often share significant product or service information. Consider developing a profile for a business firm that permits one to promote your products and services while also cheering customers to deliver feedback by leaving comments; this is the advice from one of the social network owners. It is of very great importance to adopt direct marketing in social media (Sheehan, 2010, p. 45). Taking a lesson from directing marketing, social media marketing is best served only by focusing on activities that result in measurable results. If persons believe that business page gathers fan with greater affinity to the brand, maybe researchers can also believe that we would not be able to measure the effects of that brand loyalty it in a way that is particularly satisfying. It is for more productive to think of social media as a direct marketing system, and create campaigns and track results in a manner that is related to direct marketing. Not all customers are created equal. Some customers fall into what marketers refer to as ‘heavy user’ category. These customers purchase products or services with the highest profit margin or simply frequent one’s business more often than the average. This important group is the most valuable asset and one probably wish you had more like them. A business grows due to trusted customers and well crediting policies. Through d irect marketing, it would be very easy to create awareness of the existence of your business establishment. Social media provides an environment to conduct direct marketing that help to improve on sales (Zarrella, 2010, p. 109). In direct marketing, we know that people tend to befriend with others who are similar to themselves; they live in the same neighbourhoods, engage in similar activities, and so on. This tendency makes targeting profitable customers much easier. Most customer databases are transactional in nature. They capture sales, product numbers, and customer names. They do not, however, help to create messages or track results. To make issues tracking efficiently, one will need to attach the national field to your customer records, which makes note of their social media affiliation. As new customers are acquired, it is helpful if coupons or specials that the new customer might use are tracked back to a social media outlet, allowing you to see results over time. In addition, one may be able track results that provide some substance to the real contribution that greater brand loyalty of social media followers provides to your business. This provides a glimpse of how direct marketing in a social medi a, is helpful in tracking customers (Kotler & Armstrong, 1991, p. 283). 4.0 Timeline of the study               When the goal is to produce a rapid reaction to a coupon or incentive, traditional direct marketing channels are the best. Coupons perform well online, but conventional media rules up better. Nevertheless, one can use social media to add importance to the customer interaction by lashing target customers to interactive and participative website or any other informational areas. This adds value to the usefulness of direct marketing in the social media, based on previous research proposal (Evans, 2008, p.19). 5.0 Effectiveness of accomplishing the task:                  The research proposal is set comprehensive enough to cater for demands for a marketer in conducting research. The different method employed would ensure every detail concerning directing in social media is realized by the research. This research methodology lacks discrimination of standards or organizations to ensure that it would source for the information from all groups and levels of people in the world. The speed and accuracy of obtaining the information are ensured in the research proposal through employing new technologies and electronic devices such as computers in the research. These electronic devices would ensure safe storage of data for reference reasons. It also provides a quick accessibility of information since the storage is convenient to retrieve quickly. This would assure researchers the confidence of accomplishing the task successfully. Whichever way one approaches it, the usage of business social networks is very likely an aspect in some side of your marketing plan (Sargeant & West, 2001, p 113). 6.0 Ethical issues in marketing and social media                   The benefit of business making the product and to their customers through the use of online support forums is evident. The difficulties are solved more often than not by other customers, reducing the overall support expenses. While product inventors do a decent profession of testing and anticipating issues, given the difficulty of real life, they just cannot match a span of application environments that are likely to exist. Unexpected errors occur. Proceeding to online support, the only real solution is a call to customer service. The difficulty is, though, that not only is direct and personal customer support crew is often unable to reproduce the issue for the precise reason it occurred in the first place: they fail to have a particular set up or environment that their products have been deployed in (Hofacker, 2001, p. 831). The extent to which direct marketing is useful to an organization expansion is very vital. The major contribution of social media is that it facilitates to bring awareness of products and services to people. Social media also serve to give a wide geographical coverage in advertising (Tuten, & Solomon, 2013, p 78). In the case of research on the business, social Medias also provide readily available information. Direct marketing is cost effective when done in the social media relatively to when conducted by other channels (Zimmerman, 2013, p. 311). It’s was free to create an advert in a social media page and the information reaches many individuals within less time. Direct marketing in social media would also help to improve on clearing the existing bias of a product. A bias about a product may amount from false information about a product mostly generated by the competitor. The list on usefulness of direct marketing in social media marketing cannot be depleting. For a successf ul growth in market size, direct marketing in social Medias is the most appropriate strategy (Raab, 2010, p. 99). References Bird,  D. (2000). Commonsense direct marketing. London: Kogan Page. Cohen,  L., Manion,  L., & Morrison,  K. (2003). Research methods in education. London: RoutledgeFalmer. Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing. (1985). New York: PBC International Inc. Ellsworth,  J.  H., & Ellsworth,  M.  V. (1994). The Internet business book. New York: Wiley. Evans,  D. (2008). Social Media Marketing: An Hour a Day. Indianapolis, Ind: Wiley. Hofacker,  C.  F. (2001). Internet marketing. New York: Wiley. Journal of Direct Marketing. (1987). New York, N.Y.: John Wiley & Sons., Inc. Kotler,  P., & Armstrong,  G. (1991). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall. Raab,  G. (2010). The psychology of marketing: Cross-cultural perspectives. Burlington, VT: Gower. Sargeant,  A., & West,  D.  C. (2001). Direct & interactive marketing. Oxford: Oxford Univ. Press. Shaw,  K., & Emily H. Davis Art Gallery (1978). Market research. Akron, Ohio: Emily H. Davis Art Gallery. Sheehan,  B. (2010). Online marketing. Lausanne: AVA Academia. Smith,  P. (1995). Direct Marketing. Hampton, Middlesex [England: Key Note Publications. Tuten,  T., & Solomon,  M. (2013). Social Media Marketing. Boston: Pearson. Zarrella,  D. (2010). The Social Media Marketing Book. Beijing: O’Reilly. Zimmerman,  J., & Ng,  D. (2013). Social Media Marketing All-in-One for Dummies. Hoboken, NJ: Wiley. Source document

For all the Tea in China by Sarah Rose Essay

â€Å"For all the Tea in China -How England Stole the World’s Favorite Drink and Changed History † as the subtitle foreshadows the story already. Before I had even read the book I assumed it would be a journey of betrayal, action and only closed off to the events that occur re’s as Robert Fortune underhandedly takes china’s precious tea right from underneath they’re own noses. But little did I know that it Sarah Rose has incorporated all the events essential to the to cultivation of tea in the mid Nineteenth-century. In Audition to this Historical non-fiction story that may be boring to others, or as one of my fellow classmates would put it â€Å"I’ve been spacing out throughout the book† I Believe that Sarah Rose Has painted a Vivid image of the nineteenth century, with out a single page, paragraph, or sentence wasted with unnecessary knowledge to the reader’s view from how the Royal Horticultural Society of England and the Eas t India Company affected England’s economy, traditions were also created based off of tea shipment such as the Annual Tea race. And how World Changed England’s East India Company to officially close down. Robert Fortune, a Scottish gardener, botanist, and world’s best plant hunter, famously known for his The British tea Heist which Sarah Rose writes passionately and was inspired by Scott Anderson in this book, and in audition famous for bringing back and documenting new oriental plants from China to England. Such as lovely tree peonies, and the uniquely streaked ornamental plant Hosta Fortunei. which was named after Robert fortune himself along with some other oriental plants found under his own travels not during the multiple expeditions he was sent to do by the East India Company. Fortune while undergoing the process in sending India seeds that are healthy and germinated†¦.. but how?Fortune had realized that transporting the seeds in side package’s while shipped doesn’t stop the life cycle so the seeds that were in anything but soil were unsuccessful because the environment was unsuitable for the next step of its life which was the sapling. Buy having the tea seeds in the layers of soil and in the warden cases protected from sea spray forced the seeds to germinate with little watering because, of the warden cases the water that evaporated would just collect and drop back to the tea plant because of the morning due. Which has never been done before and changed the way of transporting seeds across seas for decades to come, and also solved the problem of transporting larger plants such as towering red woods and,England were now able to transport a whole species in there easy to tend to seed forms. The reason why Fortune had to take on this task of stealing China’s tea secret was because. In the early nineteenth century China and Britain had a shaky relationship of trading England’s opium that China was so addicted to for they’re finest tea which grew high among the finger like mountain karsts of Wuyi in the Fujian provenances. But it was China who Threaten to grow and sell there own opium, and Britain couldn’t let that happen because England relied on that finance to fund there tea budget And so if China wanted to play that way so will the British, therefore they sent Fortune. Poorer Qualities of tea already existed trying to compete with china’s finest tea in the Experimental grounds a part of the Himalayas in India run by the British. But could not duplicate the process of making tea itself or how its grown with out the precious knowledge china was keeping from them world. When Fortune succeeded it had Put Britain at the center of trade because there companies would produce safer qualities of tea because the Chinese where slowly killing people with dyes and pigments used in paints to color green tea, which sealed Britain’s choice with the already popular black tea. And also the hold of opium production as well as tea production, and civilization helped. Fortune’s First 12 mont h period trip was spent traveling to the Zhejiang and Anhui provenances for Green Tea. He had to disguise himself as a well paid merchant which wasn’t enough to get noticed but held enough respect he usually was given. He needed to do deceive the local Chinese and Tea producer’s in order to get the information but there was no detail in how he did it, which I thought it would be a lot more exhilarating to know the master plan of how he was able to deceive so easily and to be trusted with that much valuable information, and most importantly needed the information of how to process and grow tea or it would be useless to get the thousands of seeds and saplings necessary to start a growing tea profitably with out having a clue of doing so and let them die. Also During Fortune’s Expedition it would be impossible to travel the multiple provenances of China with out a Guide or Help to carry his Warden cases by him self hence he had to hire servants a collie whom preferred to be called that and Wang a business negotiator which served well but was easily influenced into trouble to a common trait that most Chinese did at the time it was called the â€Å"Squeeze† which was extracting mone y illegally from someone trying to earn a few bucks. And handful of trouble came from Fortune’s servants betrayal because Fortune would treat them as any regular employee as they made mistakes or bad decisions that would jeopardize his goal he would punish them fairly but backfired. Another tradition the Chinese have Is called Face which is the equivalent of dignity or prestige, but the actual way it works is still really foggy due to lack of detail about this subject. So when Fortune’s two servant were hired to serve him and he relied on them a lot which gave them a large amount of face, but because of a situation when his collie pulled a â€Å"Squeeze.† It Jeopardized his masters safety but it was fortune who settled the feud by having him return the money and apologize which humiliated Collie that caused him to lose face. During Fortune’s second expedition to retrieve black tea from the Steep mountain of Wuyi, since both teas were so different and should be treated as two different plants there for Fortune was ordered to take two separate trips. Fortune had hired another servant named Sing Hoo he wasn’t was a collie but he was strong and he was intelligent but not a businessmen man, the new loyal servant of Fortune’s â€Å" had once been in the service of a high-ranking mandarin affiliated with the imperial family at Peking.† and also bore arms of his former office of the imperial court signified as a flag and serves as a passport throughout the country, it was a gift from the a former master. And during this second trip Fortune disguised himself as a high ranking mandarin from beyond the Great Wall of China which I thought would be hasty compared to lying low on the first trip. Also I thought it was amusingly clever that he chose the people from beyond the Great wall because, they were known for being abnormally taller height than the rest of the population in china which gave an explanation for Fortune’s height while infiltrating China. If not for Fortune’s treacherous task and constant awareness no matter what might of happened to make Fortune hate the country, he could probably hate every single thing in china but I doubt he would never be able to hate China’s beauty from there great dense bamboo Forests off they’re proud mountains to the peaceful city of serenity named Zhejiang. Fortune was also a naturalist who was touched, and changed, by China and its treasures largely unseen by western eyes, in which found even more beautiful than the landscape of his own country. Green Tea was a failure because they had withered even before it had reached India of the improper shipping technique. Even though it had failed Black tea was a success which Changed history Forever in Britain’s favor Trade wise. I had also thought even though its not a picture book I would recommend a diagram of important people of the East India Company and The Royal Horticultural Society of England. And definitely a Map of Fortune’s Travel’s Both trips to India and Maybe that trip to Japan.

An Essay On The Advertisement Like A Girl

The Always advertisement entitled, â€Å"Always #LikeAGirl,† explores the social prejudices that young girls in American society face on a daily basis. It suggests the idea of changing the phrase â€Å"like a girl† from an insult into a compliment that represents the strength and power that lies within women and girls instead of weakness. This advertisement appeals to teen and pre-teen girls challenged by societal pressures as they face puberty. It also calls out American society as a whole for perpetuating the system that leads to the discrimination of women and girls. It was released in summer of 2014 to encourage girls to have confidence despite being in a season of typically male dominated physical activity. The Always advertisement unpacks the reality of gender inequality while simultaneously instilling power and self-esteem in young girls struggling to maintain self-confidence through puberty; it invites young women and girls into the conversation and vision of ge nder equality by associating a popular brand with women’s rights, creating a potential for impactful change through America’s youth. On a regular basis, the phrase â€Å"like a girl† is used as a derogatory term to hurt, intimidate, and demean both boys and girls in many different environments. This video uses this phrase continually to call to question what it actually means to run, swim, or throw like a girl. Throughout the video, boys and girls alike are asked to portray what it means to perform the above activities â€Å"like a girl.† The older girls, ages 12 and up, and the two boys portray the stereotypically weak and flimsy version of girls running. On the other hand, younger girls ages 10 and under portray running like a girl in a very strong and athletic manner demonstrating how a girl’s self-confidence and sense of identity drops off after puberty. It also shows how boys are part of the issue as well since they too adopt the stereotypes of weak and incapable women and girls. There are several moments of intensity in which the girls and boys in this video express their thoughts on wha t it means to be â€Å"like a girl.† At one point, a young woman asks the question, â€Å"Why can’t running like a girl also mean winning the race?† (Greenfield). It’s a challenging question aimed to bring the topic of gender equality to the forefront of the audience’s minds, which allows the audience to take into consideration what steps they can take to correct this issue. These stereotypes have come into existence through a variety of ways, one of which is the desire for men to prove their masculinity and in so doing squash femininity. Leah Funk and Cherie D. Werhun discuss exactly this in their article, â€Å" ’You’re Such a Girl!’ The Psychological Drain of the Gender-Role Harassment of Men.† The article discusses the results of a recent study in which one group of men was exposed to gender-related harassment while performing certain tasks and another group of men was not. The study found that the harassed group who was told that they hold a handgrip â€Å"like a girl† felt it more necessary to hold the handgrip for even longer when offered a second chance to improve their initial score. The article states, â€Å"During the second handgrip task, men in the harassment condition squeezed the handgrip significantly longer than men in the no harassment condition. Thus, whereas gender-role harassment caused significa nt impairments in cognitive ability and attentional self-regulation, tests of physical strength and stamina improved† (Funk and Werhun 19). According to this study the phrase â€Å"like a girl† is so threatening that grown men feel the need to prove whom they already are just to disassociate from women and girls. Actions like these lead to insecurities in men and women both which ultimately leads to the perpetuation of gender stereotypes. When men lose confidence by being compared to a girl, then they are subconsciously perpetuating gender discrimination by acknowledging that women are weak and because of that they must be insignificant or unimportant. These subconscious statements plays into the stereotype that women are weak and at times useless because of this. Women are not weak. There is a certain logical and scientific argument to men and boys being stronger than women and girls, which is partially valid. However, if you look closely the strength in women and g irls is just as obvious as that in men and boys, it just manifests itself in different ways at times. With feminism being a controversial topic currently, Always takes a bold stance by aligning themselves with the same audience that is buying their product. Young women and girls, especially those on the cusp of puberty are going to need to purchase feminine products at some point. Always advances the status of their reputable and well-known brand through this advertisement by showing their support for their market. Always wants their brand to become synonymous with gender equality, which is certainly something that much of their demographic also has a desire for. At the end of the day, many would say that this advertisement is just a marketing tool and that perhaps it is manipulative. In the article, â€Å"Yes, Always’ ‘Like A Girl’ Campaign is Great – but it’s Also Deceptive,† Madison Avenue writes, â€Å"[The Campaign] demonstrates real problems- femaleness as a derogatory statement, decrease in self-confidence as women mature – in a beautiful and clear way, but then pretends a corporate manufacturer of panty liners meant to ‘help you feel fresh every day’ can solve them† (Avenue). However, despite the fact that a driving force in all advertisements is profit, the message of this Always video outweighs the advertisement aspect because of how it draws women and girls into this conversation. Last year, Mo’ne Davis arrived hot on the scene of the Little League World Championships to prove that girls can thrive even in a male-dominated environment. Like the Always advertisement, she served, and continues to serve, as a beacon of hope for young women and girls who feel unable to be fully themselves as a result of gender discrimination. Melissa Isaacson discusses Mo’ne’s influence in â€Å"Why Mo’ne Davis’ Play Matters to Girls.† In the article, a young girl named Jamie Girgenti says of Davis, â€Å"Her self-esteem must be very high to play with all boys. She doesn’t seem stuck up at all but just someone with great confidence. Mo’ne would be my role model if I was on a baseball team. She would be my role model even in general† (Isaacson). This comment regarding Davis serves as an example of how necessary it is to have a strong female presence in all aspects of society. Young girls like Girgenti crave independence and freedom from the male-dominated society. By watching Davis, many girls were able to feel confidence in their own skin in a way they hadn’t experienced before. Always provides a similar level of confidence to young girls faced with having to choose their identity based on societal pressures. It provides an outlet for young women and girls to feel all the burdens they bear as a result of gender discrimination, while at the same time recognizing that they are not alone. The women and girls on their TV or computer screen understand exactly what they are going through. Always may be playing into the emotions of the audience through the use of pathos as a way of making money, but if that pushes young women and girls to take pride in who they are, then the relatively small level of potential emotional manipulation would be well worth it. Gender stereotyping and gender-related harassment begins at a very young age, which is why the potential for change is in the hands of America’s youth. Blogger and mother Jill Topol criticizes society for putting these pressures on kids from such a young age in her blog post, â€Å"The Gender Bias World of Toys.† In the post she describes her frustration with gendered toys and how by assigning specific toys to specific genders it inhibits creativity and active play in young children. She writes, â€Å"It makes me really sad. We’re stifling our children’s creativity in fear of what? That they’ll turn gay if they play with an Anna and Elsa doll. You know that’s not how it works, right?† (Topol). There is a certain freedom in being allowed to be exactly who you are. The toys you play with or the sports you play are simply a part of you, but they do not shape you. Topol writes about how her son was bullied for wanting to play with traditionally girl toys in addition to his traditionally boy toys. Similar to the article regarding men’s desire to prove their masculinity, toy discrimination as an offshoot of gender discrimination as a whole only leads to a recycled system of prejudice and stereotypes related to gender. To call that into question, like the Always advertisement does, cracks the system ever so slightly so that room can be made for equality. This Always advertisement appeals to young people in modern-day society who have the opportunity to raise their children in an accepting environment and ultimately re-shape how we view opposing sexes and their relatio nship to each other. At one point in the video, one girl describes how she is a girl through and through, which includes being feminine while at the same time athletic, and how that shouldn’t be something that she has to be ashamed of. This girl in particular stood out to me because as she shows the camera her athletic ability, she’s dressed in a dress and sandals. Typically, when girls are being portrayed as athletic they are dressed in athletic or masculine attire. I appreciated Always representing girls as exactly who they are in that they are both feminine and strong and not one or the other. If we are able to introduce young people to a new reality of acceptance and equality, then that will extend outwardly to future generations. Advertisements are one way to introduce this new way of thinking, since young people watch upwards of 40,000 commercials each year (Vitelli). By having an advertisement with a positive and timely message, the door to the idea of gender e quality starting with young people who are beginning to face or conform to gender discrimination can be opened. Finally, the Always advertisement and accompanying articles represent how using â€Å"like a girl† in regards to athletics is a very limited view. Instead, they expand the conversation to show that what it means to act â€Å"like a girl† shows up in all aspects of life. If girls are being portrayed as weak and powerless on the playground, then they are being portrayed and viewed as that in the classroom, at work and at home. Our prejudices towards girls while playing sports oozes into all facets of life, including the lives of men and boys who feel pressure to not associate with anything girl related. Regardless of the medium in which it is presented, it is our job to hear the message that is the importance of gender equality and confidence in young women and girls, and shape our lives, and in so doing the lives of young people in our society, in a way that supports that message and encourages freedom and equality for both men and women. It is unfair to let half of our population suffer when our generations, and future generations, have the power to change it. Works Cited Always #LikeAGirl. Dir. Lauren Greenfield. Always, 26 June 2014. YouTube. Web. 25 Jan 2015. Avenue, Madison. "Yes, Always's 'Like A Girl' Campaign Is Great- but it's Also Deceptive." The Daily Beast. The Daily Beast Company LLC, 30 June 2014. Web. 20 Feb. 2015. Funk, Leah C., and Cherie D. Werhun. â€Å"You’re Such a Girl! The Psychological Drain of the Gender-Role Harassment of Men.† Sex Roles 65.1-2 (2011): 13-22. Web. 25 Jan 2015. Isaacson, Melissa. â€Å"Why Mo’ne Davis’ Play Matters to Girls.† ESPN W. N.p., 17 Aug. 2014. Web. 25 Jan. 2015. Topol, Jill. â€Å"The Gender Bias World of Toys.† The Huffington Post. TheHuffingtonPost.com Inc., 25 Dec. 2014. Web. 26 Jan. 2015. Vitelli, Romeo. "Television, Commercials, and Your Child." Psychology Today. Sussex Publishers, 22 July 2013. Web. 21 Feb. 2015.

Sexual Harassment (Violation of Title VII of the Civil Rights Act of Case Study

Sexual Harassment (Violation of Title VII of the Civil Rights Act of 1964) in Burger King - Case Study Example the Equal Employment Opportunity Commission that Carrols employees subjected women in dozens of restaurants to unwanted touching, obscene comments, strip searches, exposure of genitalia, and rape. As will be illustrated in the paper, sexual harassment results from unwelcomed conduct that is of sexual behavior. This paper also relates this case to the ideas and issues of human resource management as we have learnt in class. It commences with an introduction of what happened, then relation to human resources and my personal assessment, and finally my recommendation to the individuals and organizations involved in the case. Burger King Restaurants, the largest franchisee is paying $2.5 million in order to settle federal claims of sexual harassment. The Equal Employment Opportunity Commission says the agreement with Carrols Corp. covers 89 female employees around the country. The Equal Employment Opportunity Commission alleged that Carrols employees subjected women in dozens of restaurants to unwanted touching, obscene comments, strip searches, exposure of genitalia, and rape. However, the Burger King Restaurants Company did not admit any wrongdoing and said in a statement that it settled the case to avoid litigation costs. This particular settlement required Burger King Restaurants to improve its ability to respond to harassment charges. Syracuse, N.Y.-based Carrols owns and operates more than 570 Burger King Restaurants in 13 states. Carrols was accused of sexual harassment and a widespread violation of Title VII of the Civil Rights Act. Burger Kings largest franchisee--Carrols Restaurant Group Inc. a greed to a $2.5 million settlement with the Equal Employment Opportunity Commission (EEOC) on Tuesday, this marked the end of a 14-year sexual harassment case in which Carrols was accused of widespread violation of Title VII of The Civil Rights Act. According to the Equal Employment Opportunity Commission (EEOC), the money will go to 88 former employees and one current

Golden Temple (Amritsar, India) Research Paper Example | Topics and Well Written Essays - 2500 words

Golden Temple (Amritsar, India) - Research Paper Example History of the Golden Temple The Golden Temple, also known as Harmandir Sahib which stands for the Temple of God, is regarded as one of the holiest places in the world and the holiest shrine in Sikhism. It is situated in Amritsar, Punjab, India. It is located at 31.620045Â ° N, 74.876397Â ° E. Amritsar means ‘Pool of Nectar of Immorality’; this was from a tank that was excavated by the fourth guru of Sikhism in 1577 CE who was later called Amritsar, thus, the name of the city which grew around it (Pletcher, 129). In the process, Harmandir Sahib, an impressive house meant to be the abode of God, grew at the centre of this tank becoming a supreme venue of Sikhism. Civilization during the construction of the Golden Temple This structure was erected in the late 16th century under the governance of the forth and fifth gurus. It was constructed under very strict supervision of the authority that had very great influence on the public works at the time. Construction of the Ha rmandir Sahib The construction of the Golden Temple started in 1574 at a site surrounded by a small lake in some thin forest; the land was donated by the Mughal emperor Akbar, the third of the six Mughals, who was so impressed with the lifestyle in the town that as a result gave a parcel of land and revenues of quite a number of villages in the area. Guru Ram Das expanded the lake and constructed a small town surrounding it which he later named after Guru Ram Das as Guru Ka Chak. Between 1581 and 1606, the construction of the full-fledged gurdwara (temple) was done under the leadership of the fifth guru, Guru Arjan Dev (Brockman, 189). The initiation of the construction of the temple was done by Hazrat Mian Mir who laid the first foundation stone in December 1588 CE. Construction was complete by 1601 but refurbishment and decoration continued over the years up to about 1604. Installation of the Guru Granth Sahib was done in the 1660s. In the middle of the eighteenth century, the tem ple was attacked by some Afghans who were later killed by the Sikh army. The temple had to be reconstructed in the year 1760. Size of the Golden Temple The 40.5 square feet temple was constructed on a 67 feet square platform which is centrally located at the Sarovar tank. It has four doors in the four directions; to the East, West, South and North. It has an arch which located at the shore end of the causeway with door frames measuring eight feet, six inches in breadth by ten feet high. It has artistic decorations at the door panes which open to the bridge and walkway leading to the main structure of the Temple. The bridge is with a circumambulatory path which is thirteen feet wide. This path that leads to Har ki Paure, the steps of God, runs round the main place of pilgrimage. The main building of the Sri Harmandir Sahib, a three storied structure, is 202 feet in length and 21 feet in width. Whole of this structure is technically functional. The first floor has its roof at a height of 26 feet and 9 inches with a front decorated with repetition of cusped arches. The Temple has a four feet parapet rising all round the sides with four Mamtees at all the four corners. The third storey rises exactly on top of the central of the main sanctuary. This small square room with three gates holds a regular recitation of Guru Granth Sahib. A low fluted Gumbaz which has a lotus petal motif in relief at the base and an inverted lotus at the top supporting the Kalash is held up on top of this room.

Select one of the topics Essay Example | Topics and Well Written Essays - 1250 words

Select one of the topics - Essay Example ing political, cultural and military interest in Syria, Iraq, Lebanon, Palestine and multilateral considerations including the nuclear proliferation that helps in reduction of tensions with the global Sunni Muslim to converge into the economic trade interests and conflicts. The United States and Iran have been apart from each other since the Islamic revolution overthrow of the C.I.A backed shah that raised hostage crisis for decades. The two nations have been at loggerheads over Israel and the predicament of Palestinians, industrial intelligence and the nuclear weapon development. The â€Å"enemy of my enemy is my friend,† alliance of President Saddam Hussein while Iraq and Iran were fighting each other making the United State to come in1. The peace between the two nations, US and Iraq will offer a global breathing and respect which will later cause a significant progress of issues that have troubled most of the regions within the two and beyond2. United States on better terms with Iran can serve as a bridge maker between Saudi and other Arabs states that are hostile to Iran. This may have a great influence that helps to diminish the historical and progressively more and more dangerous threats between the Sunni and Shiite Muslim worlds. Since President Obama was elected, every year, during the month of March, the president has issued a call for alliance directly to the people of Iran as they are celebrating the New Year of Nowruz. Nowruz is a word that suggests that the Iran isolation does not impress good for the world since all nations benefit from the talents and creativity of the Iranians. Peace is required between the two nations in order to help every individual to benefit from the new ideas of the people coming from these two countries. Peace between U.S and Iran may globally steer growth and development between them. There may be various technological innovations through constant sharing of important ideas and living3. Further, peace between the two

Argument Analysis Paper -Vidal Essay Example | Topics and Well Written Essays - 1000 words

Argument Analysis Paper -Vidal - Essay Example It is not right if a finale is drawn that every person is virtuous since a number of persons constantly commit crimes after the exploitation of these drugs. Nevertheless, individuals suppose that the prevention adverts make them take more pleasure in their life better. A preponderance of American citizens does not have an excellent memory because they lack the capability of remembering things. The congress had an arrangement to eliminate the drugs, but citizens overlooked the rule and commenced with the abuse of drugs. In the preceding year when the government law limiting for the consumption of marijuana was enacted, adolescents took the drugs and demises augmented. The article proposes the decree that the sale of drugs should be affordable to help in the eradication of drugs vice. The American citizens defend the idea to discontinue drug addiction; however there is no enticing amid sin and money. Therefore, the circumstances will be extra intricate. In the article, Gore Vidal is attempting to depict that citizens are will consume and abuse drugs even if they are lawful or unlawful, and trading them for their price and tagging the righteous and dreadful consequences of drugs. This will instigate citizens to be more conscious of the dangers and cause a decline in the exploitation of drugs. The author obviously affirmed that he is protesting against individuals such as Theodore Dalrymple who appear to suppose that if drugs are proposed to be lawful everybody will exploit them. These will then lead to atrocious things occurring. This is a noteworthy case in point for the first section of â€Å"They Say I Say† that says to affirm what argument a writer responds (Chaffee, 455). Theodore Dalrymple appears to employ the message feature of the metaphorical triangle by offering hordes of information, motives and proof in his article. Conversely, Gore Vidal appears to use the

Cultural Background and Academic Performance Essay

Cultural Background and Academic Performance - Essay Example Some prove to be difficult but there is no objection as work has to be done and delivered on time. College regulations may not be strict but they are demanding. Always, in the first session, almost everything a student does in the eyes of the tutors appears to be out of context. What follows is that the student is left to wonder if he will manage to fulfill all their expectations. To overcome this, it calls for quick measures to be implemented for the student to make wise decisions regarding his goal in life and how he will achieve it. Critical thinking is another issue; it involves the students who are sharp and able to think carefully about an idea before deciding on how to tackle it. For instance, reasoning critically involves one to think beyond his mind to avoid conclusions that are so obvious. Cultural myths have their own power and they take particular forms that make people realize if the steps they take are sensible. Through them, people get to know about their beliefs, customs, and ideas to the point of sharing a common language. Cultural myths determine how human beings interact with each other, how they perceive themselves based on their behaviors, and wishes. People live according to their cultural myths, which assist them to understand where they belong and help them build their power and how they are related to the people they love whether it is in the past or the coming generation. To be a critical thinker, a person is required to ignore these cultural myths and their misconceptions. It is interesting to know that the cultural myth that people do not apply most makes us view the world on a broad basis. In some cases, when the myth’s values are misinterpreted, it is considered immoral. Cultural myths have adverse consequences; when it comes to learning, they lower the rate at which students reason and read.  

Hollow Claims about Fantasy Violence Essay Example | Topics and Well Written Essays - 750 words

Hollow Claims about Fantasy Violence - Essay Example under study is to present and question the evidences that connects the influence of the entertainment media and the violent behavior in the public specifically the children. The message depicted by the work targets the present generation who had a wide variety of media forms. In terms of the arguments of the author, it can be observed that in depth research had been undertaken in relation to the evidences that had been relayed although there are limitations in the presentation in relation to the length of presentation. The organization of the paper can be considered categorized in the basis of the background information. The important points are separated in paragraphs followed by the evidences that can support the claims of the author. On a personal note there are questions regarding the way results of empirical studies had been considered insignificant although certain arguments also used empirical evidences to be able to support the thesis and topic of the argument. Due to the use of the empirical evidences gathered by the academe and by the authorities in related groups in the field of psychology and law enforcement, the argument can be considered weak in some points but strong in other views. It can be considered that the author used certain arguments to support his claim while in some cases similar data are discredited. Such actions can be considered to decrease the strength of the argument. In the first paragraph, the author claimed that the government officials and members of the administration of the government are prejudiced in the claim that violence is largely caused by the media. Based on the arguments presented in the first paragraph, the politicians are pointing and giving attention to the issue on the basis of the opinion of the majority of the population (Par.1). The author stressed on the lack of strong evidence to support the real connection which is between the violence in media and behavior of the audience (Par 2). With regards to

Accounting for Planning and Control Essay Example | Topics and Well Written Essays - 750 words - 1

Accounting for Planning and Control - Essay Example In making investment decisions, various factors must be considered. Managers have to know that the success of the business entirely depends on how best the investments are analyzed before they are undertaken. First, capital budgeting requires large capital outlay (Dugdale 16). Most of the capital budgeting decisions require a large proportion of business funds. It, thus, implies that failure to make proper investment decisions will lead to losses for the organization. Secondly, investment decisions are irreversible. After deciding on what projects to invest in, managers will lack the ability to reverse their decisions, i.e., equipment once acquired cannot be easily disposed of. The managers must therefore be careful before settling on a particular investment projects because of this nature. Moreover, in analyzing investment, the future cash flows are of importance. The cash flows likely to arise to the organization after determining which projects to invest will be realized in the future. The cash flows cannot be determined with certainty and therefore depend on forecasts and future changes in conditions (Szpiro 53). Managers will use their skills in forecasting future cash flows and in evaluating the worth of the investments. Capital budgeting needs long time decisions and commitments. Various models are used in evaluating the investments to pursue by the organization. These can be largely categorized into two: non-discounted methods and discounted methods of capital budgeting. The non-discounted method include payback period in which the period required to recoup the capital invested is used. Projects with a short payback period are preferred. The return on investment is the second non-discounted method of project evaluation. In this method, projects with the highest returns are chosen for investment purposes. This method is pegged on the historical accounting estimates. The

Black People Essay Example for Free

Black People Essay Tar Baby Toni Morrison’s novel might for some be a novel of cultural awakening. One also might at their first reading and perhaps also by reading the different studies made on Tar Baby, restricted to an interpretation that sees Jadine, Morrison’s protagonist, as woman who has, consciously or unconsciously, lost her â€Å"ancient properties† (305) and internalized the values of a white culture. Jadine has totally disconnected herself from her racial identity and cultural heritage. This reading is supported by the fact that Jadine has got her education in Europe with the financial assistance of Valerian Street (her aunt’s and uncle’s employer). Paraphrasing Marylyn sanders Mobley – the characterization of the protagonist, Jadine, draws attention to a fundamental problem as one that Morrison wants to affirm the self-reliance and freedom of a black woman who makes choices for her own life on her own terms. She also seeks to point out the dangers that can happen to the totally self-reliant if there is no historical connection. While the conflict in Tar Baby is undoubtedly â€Å"between assimilation and cultural nationalism represented by the sealskin coat Ryk has given her and the pie table† (Rayson, 94), the limiting categories which Jadine is continually forced into do not come from the white characters but primarily from the black community in which she finds herself because she (Jadine) has embraced white stereotypes along with white culture. While Valerian is portrayed as the traditional master-figure in the novel, it is actually Son, Sydney and Ondine, and the folk past represented by the different women in different places that try to conquer and dominate Jadine, who retain and represent their culture in the very colour of their skin. On the other hand, one could argue that it is as a result of Jadine’s university education in Europe and her career that further draws her away from her culture and identity and therefore (paraphrasing Mobley in Toni Morrison critical perspectives past and present) contributes significantly to the emotional and spiritual uncertainty that plague her as well as the many different roles that are imposed upon her by her aunt and uncle as well as the ‘society’ that caused her to seek upward social mobility. Sydney and Ondine, Jadine’s uncle and aunt in the novel can be seen as representative of one of the tar pits for Jadine. They do not accept all black people equal in the community in which they live because they employ racial hierarchies. Ondine sees herself as the only woman in the house (209), while Sydney notes more than twice that he is a Philadelphia Negro, â€Å"the proudest people in the race† (61). They seem to have a clear vision of what they want for Jadine their niece. As the story progresses, though, it becomes clearer that it is not actually a question of what they want for Jadine but what they want of her or expect her to do. In addition to them wanting Jadine to provide them safety and credit for their race, Ondine admits by the end of the novel, â€Å"maybe I just wanted her to feel sorry for us [ ] and that’s a lowdown wish if I ever had one† (282). Jadine understands that Sydney and Ondine â€Å"had gotten Valerian to pay her tuition while they sent her the rest† (49) and Ondine keeps reminding that she â€Å"would have stood on her feet all day all night to put Jadine through that school† (193). Ondine sees Jadine as her â€Å"crown† (282), and she and Sydney are continually â€Å"boasting† (49) about Jadine’s success to the point that Margaret calls Ondine â€Å"Mother Superior† (84). In return, they seem to want Jadine to offer them safety for the rest of their lives as Ondine claims that â€Å"Nothing can happen to us as long as she’s here† (102). They are not comfortable with the idea of Jadine marrying Ryk, who is â€Å"white but European which was not as bad as white and American† (48), but they are terrified of her running off with a â€Å"no-count Negro† (193) like Son. Although their views on racial hierarchies seem to alter from time to time, on the outside they seem to want what is best for Jadine. Jadine refute Ondine’s views of black womanhood when she tells her some of the things that are expected of her from society Jadine tells Ondine that: â€Å"I don’t want to learn how to be the kind of woman you’re talking about because I don’t want to be that kind of woman† (282). This, according to Rayson (1998), might be interpreted as Jadine’s â€Å"rejecting the roles of mother, daughter, and woman to stay the tar baby† (Rayson, 95), however it marks her becoming aware of what kind of woman she is by the end of the novel. Jadine‘s inclination toward upward social mobility leads to her separation from the Afro-American roots and the tar quality that Morrison advocates. This kind of flaw in Jadine effectively disqualifies her as a black woman capable of nurturing a family and by large the community. Jadine‘s perception of an ancestral relationship from which she is estranged occurs when she sees an African woman in a Parisian bakery. When she is celebrating her success as model evidenced in her appearance on the cover of Elle, Jadine becomes nervous or perhaps uncomfortable by the African woman in yellow attire. She triggers an identity crisis in Jadine at the moment when she should have felt more secure with her professional achievement assured by beauty and education. In his African woman, Jadine catches a glimpse of beauty, a womanliness, an innate elegance, a nurturer, an authenticity that she had never known before: ? That woman‘s woman – that mother/sister/she/; that unphotographable beauty? (p. 43). By calling the African woman ? that mother/sister/she,? J. Deswal (online source â€Å"Tar Baby- Shodhganga) claims that â€Å"Morrison presents a threefold definition of womanhood which can thrive within the confines of family and community only. The three eggs she balances effortlessly in her ? tar-black fingers? (p. 44) appear to Jadine as if the woman were boasting of her own easy acceptance of womanhood†. Wendy Harding and Jacky Martin in A World of Difference: An Inter-cultural Study of Toni Morrison explain the importance of the African woman‘s presence as such: â€Å"Whereas Jadine has just been rewarded for her conformity to Western ideals of feminity, the African woman suggests a more powerful version of black womanhood. Like some fertility goddess, she holds in her hand the secret of life. She is the mother of the world in whose black hands whiteness appears as something as easily crushed as cared for (71). When Jadine measures herself by the idea of black womanhood that she sees in the African woman the insecurities of her rootless condition surface in her mind. The women in yellow makes Jadine confront her female role and her sexuality†. Jadine sees ? something in her eyes so powerful? (p. 42) that she follows the woman out of the store. The writers also claim that â€Å"As a symbol of repudiation of Jadine‘s westernized lifestyle, the African woman ?looks right at Jadine? (p. 43) and spits on the pavement†. Jadine hates the woman for her spitting, but what she cannot do is escape feeling ? lonely in a way; lonely and inauthentic? as she tells the readers on page 45. When the sense of self is based on the denial of one‘s ethnic roots, one is certain to experience mental chaos and alienation. So, the woman‘s insult to Jadine had the powerful effect of challenging Jadine‘s choices: her white boyfriend, her girlfriends in New York, her parties, her picture on the cover of Elle and the way she lived her life. One can say that it is as a result of the African woman that Jadine desided to visit her aunt and uncle on the island. Jadine is confused and even questions her plans to marry Ryk, her white boyfriend: I wonder if the person he wants to marry is me or a black girl? And if it isn‘t me he wants, but any black girl who looks like me, talks and acts like me, what will happen when he finds out that I hate ear hoops, that I don‘t have to straighten my hair, that Mingus puts me to sleep, that sometimes I want to get out of my skin and be only the person inside – not American – not black – just me? (p. 45) It is through Son, however, that Morrison offers Jadine the ultimate opportunity to ‘redeem’ herself to her heritage, adapt it and revive her womanhood. Son picks up from where the African woman left off in a sense by making Jadine confront her inauthenticity. Jadine and Son enjoys their stay in New York because it is the place where Jadine feels at ease. She feels loved and safe: ? He ‘unorphaned’ her completely and gave her a brand-new childhood? (p. 231). In turn, Son is encouraged by her need and by his apparent ability to redefine Jadine culturally and emotionally. Son insists that he and Jadine goes to Eloe his hometown where Jadine will see how Son is rooted in family and cultural heritage. He attempts to rescue Jadine from her ignorance and disdain for her cultural heritage, trying in a sense to mould Jadine into the image of his black female ancestors. Son assumes that a relationship with Jadine will mean that they will have children together. He presses claims for family and community: ? He smiled at the vigour of his own heartbeat at the thought of her having his baby? (p. 220). Thus, he wants Jadine to love the nurturing aspects of home and fraternity. He is fed on dreams of his community women. The dreams of ? yellow houses with white doors? and ? fat black ladies in white dresses minding the pie table? (p. 119) are nourishment to Son. Sandra Pouchet Paquet (The ancestors as foundation in their eyes were watching god and tar baby) observes: ? In Son‘s dreams of Eloe, the African-American male ego is restored in a community of black man at the center of a black community. But however appreciative Son is of the beauty, the strength, and the toughness of black women; his vision is of male dominance; of the black women as handmaiden? (511). The image feminity that Son cherishes – of the black woman taking passive role as a nurturer of the hearth – is flagrantly opposite to Jadine‘s perception of the modern black woman. This terrifies Jadine and narrows the possibility of their forming a family. The modern, educated black woman seems to snivel at the aspects of traditional female- specific role as the nurturer of hearth and home. Decadent white values and life style thwart the black woman’s vital roles of building families and raising children. The modern black woman cannot be a complete human being, for she allows her education to keep her career separate from her nurturing role. The black woman is increasingly becoming able to define her own status and to be economically independent. She tries to seek equality in her relationship with men. Robert Staples gives an insight into the faltering dynamics of modern couples: ? What was once a viable institution because women were a subservient group has lost its value for some people in these days of women‘s liberation. The stability of marriage was contingent on the woman accepting her place in the home and not creating dissension by challenging the male‘s prerogatives? (125). The black woman‘s intrinsic quality of ? accepting her place in the home? is Morrison‘s tar quality. However, in advocating the tar quality Morrison does not admonish the educational and professional accomplishments of the black woman. In fact, the black woman is expected to achieve a balance between her roles in the domestic and professional fields. â€Å"It is the historical ability of black women to keep their families and careers together. In an era where both the black male and female seek to fulfill individual desires, relationships falter and, consequently, the prospects of the propagation of a family are not too bright. Jadine‘s tar quality is submerged by the white-like urge for freedom and self-actualization. As a result, she finds the conventions of black womanhood antithetical to her own value system†. At Eloe, Jadine is determined to resist rigid male-female role categorization. Jadine cannot ?understand (or accept) her being shunted off with Ellen and the children while the men grouped on the porch and after a greeting, ignored her? (p. 248). While at Eloe, Jadine is provided with yet another chance to attain certain qualities that is for black women. She is accustomed to living an upper-class white lifestyle so she finds the people of Eloe limited and backward. Their stifling little shacks are more foreign to her than the hotel-like splendor of Valerian‘s mansion. She stays in Aunt Rosa‘s house where she feels claustrophobically enclosed in a dark, windowless room. She feels ? she might as well have been in a cave, a grave, the dark womb of the earth, suffocating with the sound of plant life moving, but deprived of its sight? (p. 254). It is in this very room where Jadine and Son were having sex that she had a second awakening vision, which is more frightening than the one she had in Paris about the African Woman. Here, Older, black, fruitful and nurturing women – her own dead mother, her Aunt Ondine, Son‘s dead wife, the African woman in yellow and other black women of her past – become a threatening part of Jadine‘s dreams: I have breasts too,‘ she said or thought or willed, I have breasts too. ‘ But they didn‘t believe her. They just held their own higher and pushed their own farther out and looked at her,? (p. 261) and ? the night women were not merely against her not merely looking superior over their sagging breasts and folded stomachs, they seemed somehow in agreement with each other about her, and were all determined to punish her for having neglected her cultural heritage. They wanted to bind the person she had become and choke it with their breasts. The night women?accuse Jadine for trading the ? ancient properties? (p. 308) of being a daughter, mother, and a woman for her upward mobility and self-enhancement. All these women are punishing Jadine for her refusal to define herself in relation to family, historical tradition and culture. As they ‘brandish’ their breasts before her eyes, they mock and insult her with their feminity. Jadine finds these women backward and sees no self-fulfilling value in the roles that they serve. However, she is constantly haunted by dreams of the black female image that she seems to have lost throughout life. Ondine express shame and disappointment over her lack of concern for her family, the African woman, at the Parisian bakery, spits at her in disgust and the night women, in the vision at Eloe taunt her with their nurturing breasts. Having refuted her own black culture and heritage, Jadine face the consequence of a divided consciousness and a mental death. Her decision to end the love affair with Son— ? I can‘t let you hurt me again? (p. 274) is an evidence of her shunning womanhood and losing her Afro- American roots as she chooses Ryk her white boyfriend over Son who refused to become the person or image that Jadine wants him to be . Jadine is compelled to make her choice and she decides that it is in Paris, away from Son, where there are prospects of financial success and personal independence. She doesn‘t want what Son and Eloe have to offer: To settle for wifely competence when she could be a beauty queen or to settle for fertility rather than originality and nurturing instead of building? (p. 271). Jadine makes it clear to the reader that she is self-sufficient and independent of men, family and community.

Oliver Ellsworth Essay Example for Free

Oliver Ellsworth Essay I, Oliver Ellsworth representative of Connecticut, propose that the basis of representation in the legislative branch remain by state as under the Articles of Confederation. I support the system of government that maintains the principle of local rule and I understand central government as the body that will strengthen the rights of property and the harmony of the republic, therefore I claim â€Å"we† are partly national and partly federal. Under this I shall introduce the resolution with my ally Roger Sherman along with William S. Johnson, The Great Compromise, breaking the deadlock between the large and small states over representative, allowing United States senators to be elected by state legislature. I do agree with Randolph’s notion of a three-fold division, but move to strike the phrase, â€Å"national government† into â€Å"government of the United States. I also advise that the House of Representatives be chosen or elected every year as Roger Sherman will also come to agree with. Favoring the three-fifths compromise on the enumeration of slaves, I do although; oppose the abolition of the foreign slave trade. Slaveholders from Maryland and Virginia can afford to oppose the slave trade, because slaves multiply accordingly fast in Virginia and Maryland, it is cheaper to raise then import them, whilst in the sickly rice swamps [of South Carolina and Georgia] foreign supplies are necessary. Ending the slave trade can also benefit slave-owners in the Chesapeake region, since the demand for slaves in other parts of the South will increase the price of slaves once the external supply is cut off. Then, shall I concur that in order for individual rights to be protected â€Å"we† must help shape America with an independent judiciary and as system of federalism. -Oliver Ellsworth, Connecticut Representative.

Processes Of Globalization Are Causing Increasing Cultural Convergence Media Essay

Processes Of Globalization Are Causing Increasing Cultural Convergence Media Essay Interaction of the people, organizations and the most importantly among the governments of the nations is called the process of globalization. The process is determined by trade between the two nations, investment in their businesses and through the information technology and has some effects on the culture, environment, political and economic development of the country as well as on the well being of the human beings. There is no clear-cut definition of the globalization in general or in academic writings. For some, it is a means of freedom, prosperity and for others it is the means of prison and poverty. In the modern era some state the globalization as the process of modernism. This shows that everyone has make its own meaning and is affected by its global practices (Schirato Webb, 2003). Globalization has both negative and positive effects on the quality of life. In some respects it decreases the human security and peace while increasing crimes, but in some other cases it increa ses the human security by means of grater cultural pluralism (Scholte, 2000). Convergence means of bringing together things and it can be of different types, whether it can be technological, social, global, economic or cultural convergence. Culture convergence occurs when different cultures become more alike in terms of technology, sports, language and even in politics (Christopher, 2005). Globalization alone does not decide the shape and quality of the culture and the same way culture also does not alone manipulate the globalization. Both are interdependent on each other. In his book Globalization and culture, John Tomlinson states that Globalization lies at the heart of modern culture; culture practices lie at the heart of globalization. This is the reciprocal relationship. (Tomlinson, 1999). Globalization has transformed us and the most important it changes our culture. The history shows that contact between two different cultures leads to trade of products between them. Travelers and merchants from one culture to another culture bring products with them which make people to know about the other culture and their products. But today, due to globalization the products are spread rapidly through newspapers, television, telephone and internet. The computers and cellular phones were first made and used in the western world but now they are available everywhere, even in the less developed countries where landline cables are not even available. Technology has made the nations to know about the others and even to adopt their culture if they like something in the culture of other societies. In this era of Globalization, technology and products has deep impact on the cultures. People used to go to cinemas to watch movies before, but now they can watch it on their computers, same is the case with food where junk food can easily be grabbed and eaten in rush. Lets talk about American culture, people throughout the world watch Hollywood movies, TV shows and use English language as the primary as well as second language in their home country. Even their dressing has been changed; they like to wear jeans and t-shirts. We are living in interrelated world where people travel in air, have newspapers, televisions and other means of communications and they know everything that what is happening in the other society. Globalization is bringing the culture together by minimizing the scope of diversities. The ongoing global culture is not more than just the spread of Americanization. Hershey, Mars, Starbucks all has their markets in more than eighty countries around the globe, where they are spreading the food habits of their own culture into another culture. Another best example is of McDonalds food which is being served in almost every other country. Globalization is a process in which media and consumer culture is making the homogeneity around the globe, but on the other hand it is also said that globalization is demolishing the local cultures and traditions. This global culture is actually the westernization of the culture due to the capitalism. Global trade has made it easier for the nations to import and export their products. This culture convergence has now become a global culture having something common among the cultures or often called common community. Global culture convergence progresses when sport teams of different countries come together to take participation in international sports events like Olympics and world cups. Internet is available around the globe now and firms and even small businesses use it to market their products. The concept of e-marketing is increasing day by day and has important impact on the behavior of the business markets and the customer. The firms are changing their e-marketing strategies in order to compete in the global markets by attracting more customers around the globe (Sheth Sharma, 2005). The credit cards play an important role in the life of the consumer through which they can buy the products easily even if they dont have cash at the time of clearance. Consumer behavior has been changed over the past few years and the best example to study this behavior is the online social networking. People desire to get materialism, global capitalism and have brands represents the trends of the consumer culture. The globalization has strengthened and changed the way of organizing the capitalism. Means of communication has increased the awareness of the consumers regarding brands, food, music and life of the people of other nations. Globalization has increased the culture convergence which forces the governments to provide best and cheap products from all over the world to satisfy their own people (Ohmae, 1995). Technology has driven the world towards convergence where every wants to experience the new thing around the world through technology (Levitt, 1983). The globalization has changed the concepts of marketing and now organizations are customer-oriented and their focus is more on the profits as compared to sales. The organizations are get change worldwide now due to oligopoly and mergers. The companies are competing in global market place and having strategies and activities that focus on the global market opportunities and threats to gain the competitive advantage over their competitors (Keegan Green, 2003) . In order to compete in global markets, all firms need to craft strategies regardless of their sizes and functions. The global companies focuses on what consumer wants in order to achieve the long term success and they are selling same things everywhere in the same way that drive the world towards cultural convergence (Levitt, 1983). The companies are now well aware of the needs of the consumers as well as they are kindling the need for their products through promotional programs and advertisement. The best example is of Coca cola who thinks globally by giving a message of uniting the nations may be a source of competitive advantage for the company. The mass media and especially advertisements of the products continuously hold the people to think about the products in the market. Youth is the primary target of the advertisers because they think that once they persuaded the people in their young age, then they will remain with the goods and services forever. Advertisements persuade people to buy the products. The study conducted on German and Chinese culture reveals that German people find advertisement more convincing and informative than Chinese people, which shows that perception from advertisement has important impact on the consumer intentions to accept or reject the brands and the products (Chan, et al., 2007). The research shows that the new world has changed the marketers now they are dependent on other companies within their homeland or in other nations for their profits (Fellman, 1999). For example the most famous merger is of Disney and Pixar, Cisco and Linksys, eBay and Skype, Microsoft and Yahoo, Google and YouTube, Apple and neXt and JP Morgan Chase. Coca Cola comes in our mind when we talk about best and successful global advertisements. The brand is made from the same formula and sells with same strategy throughout the world. Ethics in visual representation of the advertisement is very important and there is need to understand the issues related to visuals representation (Schroeder Borgerson, 2005). In the study of advertisement strategies of the companies in America, Europe and Asia it is revealed that in order to face the global consumer culture, America and china both have shown similarity in their international advertisements, having the visible western and non western values (Jiang Wei, 2012). Cultural globalization has found everywhere now and it occurs through media that creates homogeneity across the nation. The best example of cultural globalization is coca cola and McDonalds. Media and communication are the integral parts of the globalization and there can be no globalization without them (Movius, 2010). The international marketers are facing issues regarding the set standard of advertisement in the age of globalization. Jiang Wei, (2002) in their studies shows that the companies insight creative strategies in their advertisements to have one voice or reliable effect of brands in the global market. History shows that consumption patterns of one nation always influenced the consumption behaviors of the other nation. In modern consumption culture very minute differences found between the products and consumption is differentiated on the basis of the brands names. Consumer culture is global now because of the link between the culture and identity of the individual. Capitalism has changed the self images of the people and alters them into consumers. The current study of consumption shows that that the consumer culture should be conducted systematically based on technical level as well (Miller Rose, 1997). There is a need to better understand the lives of the consumers or the ways in which they manage their identities through consumer subculture (Schouten Mcalexander, 1995). Mooij, (2011) argued that the consumption patterns of people are local, the brands and products can be global but people and their motive to buy such brands are not global. The study of indian culture shows that decisions related to consumptions are not made alone, they are closely related to the values and cultural loyalty. The process of globalization has made culture as an important issue which needs to be handle properly because conumption pattterns of the people and their cultural values both have greater impact on the marketing decision making (Banerjee, 2008). Globalization has increased the cultural convergence by means of technology, media and trade between the nations. Globalization makes the culture to come together and have some similar tastes in life and music and technology. The process of having similar norms and values is most common in teenagers. Teens around the world whether they are in America, Africa or Asia, watch the same channels and advertisements and the most important their access to internet develops the similar consumption patterns in them (Mooij, 2011). Cultural convergences has created more job opportunities for the people and saved many cultures. The study shows that due to globalization, marketization of the culture is very important for the survival of any culture which gives them an identity and save them (Howes, 1996). Although globalization has many positive impacts on the quality of life but this also increases the inequality between the nations and even within the countries. Policies are needed in the process of globalization which addresses the processes of production and the ways in which the poor countries connect with the global producers and consumers of the economy (Kaplinsky, 2000). This is not necessary that globalization only leads to the homogeneity of the cultures. There can only be the homogeneity of certain aspects of the society or economy otherwise there cannot be homogeneity among the culture and if this happens it will be very slow to differentiate. Advanced technology has created a difference among the cultures clearly. If we look back to 1960s we see that Asian culture find Americans modern in every aspect of their lives but today communication technology creates a difference. But now they dont find American ideal because of the family decay system. Both cultures can now see the values of each other clearly. (Mishra, 2008).

The opt-out clause of the Working Hours Directive 1998. :: Business and Management Studies

The opt-out clause of the Working Hours Directive 1998. The European Working Time Directive (EWTD) was adopted in 1993, and came into force in the UK under the Working Time Regulations 1998 as a safety measure, because of the recognised negative effects on health and safety of excessively long working hours. It also provides for statutory minimum rest-break entitlements, annual leave and working arrangements for night workers. The EWTD is also designed to help work life balance by limiting long hours, which is both stressful and harmful to health. For example, some research has shown that driving while tired provided similar results to driving after having drunk alcohol. The EWTD regulations place a legal requirement on employers, which means that if it is not implemented, national governments will be liable for payment of heavy financial penalties and potentially sanctions from the European Union (EU). There are no rights to work long hours, but there is legal protection to protect workers’ rights to reasonable working environment and conditions, and to family life. The main features of the EWTD are; no more than 48 hours work per week; 11 hours continuous rest in 24 hours; 24 hours continuous rest in seven days (or 48 hours in 14 days); a 20 minute break in work periods of over 6 hours; four weeks annual leave; and for night workers, an average of no more than 8 hours work in 24 hours over the reference period. The EWTD was considered by the UK Government as an issue of working conditions, not as a health and safety issue. As a result, in 1993, the UK negotiated an opt-out clause, which allows Member States not to apply the limit to working hours under certain conditions, such as: prior agreement of the individual, no negative fall out from refusing to opt-out, and records kept of working hours of those that have opted out. The European Commission announced on 23rd September 2004 its controversial proposal to update the 1993 Working Time Directive. This will most likely mean the UK will have to abandon its opt-out clause. If this is the case, and working hours are restricted, there will be many advantages and disadvantages for both employees and employers. The advantages and disadvantages range from health and safety issues to financial issues. The advantages for employees are; firstly, no longer shall employees be pressured into signing a contract with an opt-out clause stating if required, they must work extra time. This will also stop a lot of employers blackmailing potential and/or current employees, which can be often the case. For example, an employer may say to a potential employee, that if they do not sign the opt-out clause contract then

An Orange Juice Label as a Microcosm of Society Essay -- Exploratory

An Orange Juice Label as a Microcosm of Society One facet of Herbert von Hundstein's theory of universality is that all components of culture, from obvious propaganda campaigns to written notes exchanged on refrigerator doors, are meaningful and representative of society as a whole. Von Hundstein writes in Kultur ist Alle; Alle ist Kultur, The most mundane may also be the most significant, for is our culture any less forgotten in the private conversations of two lovers? Culture does not exist in a vacuum: it permeates all like oxygen, and for that reason anything in existence is a product of its culture. (34) Therefore, a parking ticket, office memo, and orange juice packaging are all representations of culture. It is the orange juice label that concerns us here, and its promotion of ambiguity, assumptions of the audience's supineness, and reliance on other texts. The word "minute" has multiple meanings, as does "maid," and thus "minute maid" is infinitely problematic. Are we to assume that the "maid," an unmarried girl or woman, is only a maid for a minute? After those sixty seconds, is her virginity gone? If this is the intended reading, being the primary denotations for both words, then should this company really be selling orange juice and not sex toys? Examining the phrase "minute maid" from a grammatical viewpoint, we could easily extrapolate that "minute" here serves as an adjective, modifying "maid," and thus means "a very small" maid. Perhaps virgin dwarfs create orange juice. The company presumes to convey a quickness created through the additional services of an assistant, a maid making a laborious process go by in a minute; however, that reading is only one of many possible. During the 2000 preside... ... cause orange juice labels to be less ambiguous, assumptive, and intertextual in the future. Let us not oversimplify and assume that one orange juice label does not matter, that the simple commands "shake well before enjoying" simply fall on blind ears and deaf ears. As von Hundstein states, this orange juice label contains a microcosm of society: within its directives lie the problems and successes of society. The orange juice label thus serves as a litmus test of American culture in general, and we can determine that American culture requires a fairly informed populace used to interpreting assumptions and intertextuality to avoid problematic ambiguity. Works Cited Minute Maid. "Orange Juice Label." Packaging on product purchased 27 Apr. 2001. Von Hundstein, Herbert. Kulture ist Alle: Alle ist Kulture. Trans. Gary Boyle. Dresden: U of Dresden P, 1994.

Essay --

Edith Corales Med 2049 Acute Renal Failure; PTX Tomie Nishime 11/11/2013 The human anatomy works is amazing in many ways and for the most part it all works together to keep a person alive. Every part of the body is essential, but the most important parts are the vital organs; hence the word â€Å"vital†. In most cases the organs start working when the baby is just in the womb but as person hits a certain milestone the body starts to have complications. Even a healthy person can start to have problems because it is inevitable to avoid harmful toxic that could have a negative effect on the body. In reference to toxic, the organ that eliminates toxics out of the body is the kidney. As stated by the National Kidney Foundation â€Å"Most people know that a major function of the kidneys is to remove waste products and excess fluid from the body. These waste products and excess fluid are removed through the urine. The production of urine involves highly complex steps of excretion and re-absorption. This process is necessary to maintain a stable balance o f body chemicals† (2013). Therefore the kidneys need to be well cared for because any damage to it can cause a malfunction; for instance, acute renal failure (ARF) reduces or completely stops the kidney’s function to filter our waste from the blood and excreting it in a form of urine. There are three different cause of acute renal failure prerenal, intrarenal and post renal. Pre-renal is a case when there is a loss of fluid in the body; for example, hypovolemic shock due to internal bleeding can cause a prerenal ARF. Pre-renal happens outside of the body because of the depletion of vascular fluid. As noted by Needham in his article â€Å"Management of Acute Renal Failure†, â€Å"Pre-renal azot... ...ve a symptom of anorexia, nausea, vomiting and pruritus. The amount of urine being excreted out of the body can be measured and in a person has a urine output of 400ml within one day then it is considered oliguria. A even serious urination complication is anuria which is the complete suppression of urine in the kidney, so no urine is being made. Reference The National Kidney Foundation (2013). Acute Renal Failure. Retrieved from http://www.kidney.org/atoz/atozTopic_KidneyDisease.cfm Needham, E M.D. (2005). Management of Acute Renal Failure. Retrieved from http://www.aafp.org/afp/2005/1101/p1739.html WebMD (2013). Topic overview: Acute Renal Failure. Retrieved from http://www.webmd.com/a-to-z-guides/uremic-syndrome Livestrong (2013). Acute & Chronic Renal Disease. Retrieved from http://www.livestrong.com/article/212266-acute-chronic-renal-disease/

Forklift Safety

Forklift Safety 1 Forklift Safety Many industries and operations (manufacturing, agricultural and warehousing) use powered industrial trucks (including forklift trucks or lift trucks) routinely in the workplace. Forklift trucks are used to move, raise or lower objects that are stored in containers or on pallets to other areas of the workplace. Their use helps to improve workplace productivity and reduces the need for excessive manual handling of goods and objects by employees.However, according to the National Institute for Occupational Safety and Health there are around 100 fatalities and 20,000 serious injuries each year. Here, in the USA, as a result of forklift truck incidents. Pre Operational Check Pre operational check is the single most important part of operating a forklift. Without properly doing so, you are asking for a disaster. Possible injuries or death to yourself or others could vary likely happen under the wrong circumstances. The equipment you are operating is subjec t to failure, and it is just a matter of time until it does.It is the operators responsible to check for these failures. OSHA requires that all forklifts be examined at least daily before being placed in service. Forklifts used on a round-the-clock basis must be examined after each shift. [29 CFR 1910. 178(q)(7)]. The operator should conduct a pre-start visual check with the key off and then perform an operational check with the engine running. The forklift should not be placed in service if the examinations show that the vehicle may not be safe to operate.A vehicle in need of repair, defective or in any way unsafe, should not be driven and should be Forklift Safety 2 taken out of service immediately. Any problems should be recorded on the appropriate documents and reported to a supervisor. Forklift Capacities and Load Handling There are many different types of forklift trucks with different load capacities and they differ for specified maximum weight and forward center of gravity f or a load. Worker injuries mainly occur as a result of falls from forklift, forklift overturn, pedestrian collision and crushing ncidents. Operator falls can result as the worker ascends or descends into the driver cab or is ejected from the vehicle in the event of a collision or other incident. Forklift trucks may overturn as a result of overload, unequal center of gravity of the load or travel over an uneven surface causing the vehicle to topple over. Forty-two percent of forklift fatalities are caused by the operator trying to jump from a tipping vehicle. Wearing your seat belt is the best safety measure.Pedestrian co-workers, without adequate preventative measures, are at risk from forklift collision or accidents associated with an unsafe load. Forklift Training Standards There are strict standards in relation to forklift training, operation and maintenance. For example, people under the age of 18 years, in non-agricultural industries, are not permitted to operate a forklift tru ck. All forklift operators must have undergone practical training before operation of a forklift and are required to undertake refresher courses throughout their operating careers.Powered industrial trucks must also comply with standards as defined in the Forklift Safety 3 â€Å"American National Standard for Powered Industrial Trucks, ANSI B56. 1-1969†. The OSHA standards that employers and employees must adhere to are those as stated in the General Industry Standards. â€Å"Powered industrial trucks†, and standards for Marine Terminals (29 CFR 1917 Subpart C, â€Å"Cargo handling gear and equipment†) and Longshoring (29 CFR 1918 Subpart G, â€Å"Cargo handling gear and equipment other than ship's gear†).There are other directives and regulations that employers should be aware of. OSHA and NIOSH both comprehensively outline regulations or signpost employers and employees to all the regulations that apply. Conclusion Not just the workers working in the vi cinity, but even the forklift operator themselves are vulnerable to accidents which can result in minor or severe injury or even death. Forklift safety rules stress on lawful riding, speed limits, unauthorized operations, proper signals and load carrying capacity.Most often, accidents occur when these rules are not followed properly. Accidents are unfortunate mishaps which could take place anywhere, same is the case with forklift accidents. Though they can't be totally prevented, it is possible to minimize them by providing proper training to the operators, taking some safety measures and making use of our presence of mind. When you are operating equipment in an unsafe manner, not only are you endangering your life, but also those around you. Always remember, safety comes first. Forklift Safety Forklift Safety 1 Forklift Safety Many industries and operations (manufacturing, agricultural and warehousing) use powered industrial trucks (including forklift trucks or lift trucks) routinely in the workplace. Forklift trucks are used to move, raise or lower objects that are stored in containers or on pallets to other areas of the workplace. Their use helps to improve workplace productivity and reduces the need for excessive manual handling of goods and objects by employees.However, according to the National Institute for Occupational Safety and Health there are around 100 fatalities and 20,000 serious injuries each year. Here, in the USA, as a result of forklift truck incidents. Pre Operational Check Pre operational check is the single most important part of operating a forklift. Without properly doing so, you are asking for a disaster. Possible injuries or death to yourself or others could vary likely happen under the wrong circumstances. The equipment you are operating is subjec t to failure, and it is just a matter of time until it does.It is the operators responsible to check for these failures. OSHA requires that all forklifts be examined at least daily before being placed in service. Forklifts used on a round-the-clock basis must be examined after each shift. [29 CFR 1910. 178(q)(7)]. The operator should conduct a pre-start visual check with the key off and then perform an operational check with the engine running. The forklift should not be placed in service if the examinations show that the vehicle may not be safe to operate.A vehicle in need of repair, defective or in any way unsafe, should not be driven and should be Forklift Safety 2 taken out of service immediately. Any problems should be recorded on the appropriate documents and reported to a supervisor. Forklift Capacities and Load Handling There are many different types of forklift trucks with different load capacities and they differ for specified maximum weight and forward center of gravity f or a load. Worker injuries mainly occur as a result of falls from forklift, forklift overturn, pedestrian collision and crushing ncidents. Operator falls can result as the worker ascends or descends into the driver cab or is ejected from the vehicle in the event of a collision or other incident. Forklift trucks may overturn as a result of overload, unequal center of gravity of the load or travel over an uneven surface causing the vehicle to topple over. Forty-two percent of forklift fatalities are caused by the operator trying to jump from a tipping vehicle. Wearing your seat belt is the best safety measure.Pedestrian co-workers, without adequate preventative measures, are at risk from forklift collision or accidents associated with an unsafe load. Forklift Training Standards There are strict standards in relation to forklift training, operation and maintenance. For example, people under the age of 18 years, in non-agricultural industries, are not permitted to operate a forklift tru ck. All forklift operators must have undergone practical training before operation of a forklift and are required to undertake refresher courses throughout their operating careers.Powered industrial trucks must also comply with standards as defined in the Forklift Safety 3 â€Å"American National Standard for Powered Industrial Trucks, ANSI B56. 1-1969†. The OSHA standards that employers and employees must adhere to are those as stated in the General Industry Standards. â€Å"Powered industrial trucks†, and standards for Marine Terminals (29 CFR 1917 Subpart C, â€Å"Cargo handling gear and equipment†) and Longshoring (29 CFR 1918 Subpart G, â€Å"Cargo handling gear and equipment other than ship's gear†).There are other directives and regulations that employers should be aware of. OSHA and NIOSH both comprehensively outline regulations or signpost employers and employees to all the regulations that apply. Conclusion Not just the workers working in the vi cinity, but even the forklift operator themselves are vulnerable to accidents which can result in minor or severe injury or even death. Forklift safety rules stress on lawful riding, speed limits, unauthorized operations, proper signals and load carrying capacity.Most often, accidents occur when these rules are not followed properly. Accidents are unfortunate mishaps which could take place anywhere, same is the case with forklift accidents. Though they can't be totally prevented, it is possible to minimize them by providing proper training to the operators, taking some safety measures and making use of our presence of mind. When you are operating equipment in an unsafe manner, not only are you endangering your life, but also those around you. Always remember, safety comes first.